Eating Disorders Social, Genetics, And Psychological

What it Takes to Achieve the Perfect Body We live in a world where if we are not accepted we go home, we cry, and we stuff our faces with food. We shut ourselves away from the world because we believe that we are imperfect. However, we are not the imperfect ones it is society. Society raises the rates of depression within victims of eating disorders. There are three main reasons for developing an eating disorder: social, genetics, and psychological. The society we live in brings many people to the belief that in order to obtain the perfect body we must put our own bodies through unhealthy habits which can lead to the harm of ourselves physically and mentally. In fact, â€Å"Every 62 minutes at least one person dies as a direct result from an†¦show more content†¦In fact, the victims are mostly under or below weight according to the body mass index scale. (Anorexics).However, â€Å"Someone with anorexia may also have a distorted body image, shown by thinking she or he is fat† (Anorexia Nervosa). Viewing thems elves as fat causes them to purge (forcive vomit). Many of the victims are aware of the health effects caused by purging. However, victims of anorexia only consider what they believe is what is truly seen. These victims will do anything to make sure their issue of being â€Å"fat† is resolved. The terrible fact about this mentality is that the victim’s mind will not allow them to see anything other than â€Å"fat†. So, telling a victim repeatedly that they are not fat will not be an effective solution to their problem. Thus, making anorexia not only a physical disorder but a mental disorder as well. Additionally, many people would not even think that someone would participate in both practices, anorexia nervosa and binge-eating, however there are multiple people who do. This term for having a combination of both symptoms is bulimia nervosa. Unfortunately, â€Å"between 1.1% and 4.6% of females and 0.1% to 0.5% of males will develop bulimia†(Overview). Th is may not seem like a lot but .1% is approximately 7.125 million males developing bulimia. Victims of bulimia nervosa have the same thoughts of an anorexic person and the actions of a binge eating person. Opposed to an anorexia victim, the bulimia nervosa victim will eat an unnaturalShow MoreRelatedPeer Pressure And Media Cause Eating Disorders1743 Words   |  7 PagesPressure and Media Cause Eating Disorders A USA Today article reported, â€Å"According to a 2011 study in Archives of General Psychiatry about 6% of youths suffer from eating disorders. The report went on to say the 55% of high school girls and 30% of boys had eating disorder symptoms. They used diet pills, vomiting, laxatives, fasting and binge-eating to help them lose weight (Healy). Going along with the previous statistic, The Random House Dictionary defines peer pressure as a social pressure by membersRead MoreEating Disorders : Anorexia Nervosa889 Words   |  4 PagesANAD Eating Disorder Statistics about thirty million people in America of all ages and genders suffer from one of the three main eating disorders. Many people suffer from more than one of the eating disorders. Only 1 in 10 individuals receive the treatment that is needed to recover(ANDA). Often eating disorders are known to be triggered by outside factors in their life, but studies show that it is more likely to be a part of their genetics. According to Webster the definition of an â€Å"Eating Disorder†Read MorePersonal Theory Of Psychopathology And Progression Of Pathology Essay1682 Words   |  7 Pagesexperiences, which may be indicators to mental illness, or psychological impairment (Psychopathology, n.d.) Within clinical counseling, the use tends to be in the treatment of mental disorders, the origins or the development of mental disorder. Technologies are being used, as well as have been, developed that require an accurate model, which is always being advanced within the Diagnostic and Statistical Manual of Mental Health Disorders, or the DSM. (American Psychiatric Association, 2000). For exampleRead MoreAnorexia Nervosa And Its Causes1418 Words   |  6 PagesRunning Head: Eating Disorder Bulimia Nervosa and Its Causes Glemerlin Garcia Mercy College  Bulimia nervosa is an eating disorder characterized by weight loss behaviors driven by self-evaluations that are dependent on body weight and shape concerns (Dryer, Tyson, Kiernan, 2013). There is a false myth that this disorder is a life choice but it is a serious illness that could cause damage to a person’s eating habits. This disorder became noticeable a few years ago with allRead MoreEating Disorders And The Body Image1573 Words   |  7 Pagesabnormal eating patterns in a contempt to conform and seek society s approval of their body image. An eating disorder is an ailment that causes severe imbalances to your diet habits that you use everyday, such as gluttonously overeating or not taking in a healthy amount of food. At first, a person with an eating disorder would eat a smaller or larger portion of food, but at some point, the drive to eat less or more becomes out of control. Researchers are finding that eating disorders are causedRead MoreAnorexia Nervosa and Bulimia Nervosa Essay examples799 Words   |  4 Pagesyoung women suffer from eating disorders. Criticized and shamed by the many for their body, weight, and looks, insecurities are abundant in these women. Especially female celebrities, whom are constantly held to unreachable standards by the public. These insecurities can lead to a plethora of psychological problems or disorders, including eating disorders. An eating disorder is defined as â€Å"an illness that causes serious disturbances to your everyday diet, such as eating extremely small amountsRea d MoreEating Disorders And Eating Disorder1410 Words   |  6 Pagesâ€Å"An eating disorder is about anxiety and control and healing from trauma and food and weight are just the tools of destruction† (Floyd, Mimms, Yelding, 2008). An eating disorder is defined as a severe disturbance in eating behavior. An eating disorder, as defined by our text book for class, is psychological disturbances that lead to certain physiological changes and serious health complications. The three most common and most easily identifiable forms of eating disorders include anorexia nervosaRead MoreEating Disorders Are On The Rise1251 Words   |  6 Pagesseems that in today’s world, eating disorders are on the rise. While this may be true, the numbers may appear to increase only because more cases are being released into the open. Millions of Americans upon all ages, every year are diagnosed with an eating disorder. â€Å"Studies have shown that 0.5 to 37% of women suffer from anorexi a nervosa in their lifetime† (mentalhealthamerica.net). â€Å"Research shows that eating disorders are likely the result of a combination of genetic and environmental factors† (mobileRead MoreEnvironmental Factors And Biological Factors That Predispose People Habits And Behaviors Of Eating Disorders1679 Words   |  7 PagesPredispose People to Habits and Behaviors of Eating Disorders Brittany N. Rehberg GCC Abstract There is a direct correlation between environmental factors and the development of eating disorders. Issues, such as bullying and skeptical comments, have been largely ignored. This thesis will attempt to show that biological as well as environmental issues correlate with a variety of eating disorders. Eating disorders would be Anorexia, Bulimia, and Binge Eating. When environmental and biological factorsRead MoreThe Three Main Types Of Eating Disorders1305 Words   |  6 PagesEating Disorders The three main types of eating disorders: anorexia nervosa, bulimia nervosa, and binge eating, are complex pschyatriac disorders. The classification and diagnosis of each disorder is challenging because diagnostic symptoms and behaviours overlap. These disorders consist of various biological, psychological and sociological factors. They frequently coexist with other illnesses such as depression, substance abuse, or anxiety disorders. (ANAD) Eating disorders are commonly associated

Will Low Interest Rates Eventually Boost Corporate Risk...

Will Low Interest Rates Eventually Boost Corporate Risk-Taking? The intellectual foundation for cutting central bank policy rates to near zero is based on the traditional view that a lower cost of debt funding will boost aggregate demand via an increase in capital spending as well as higher borrowing by the private sector. The credibility of this viewpoint has, however, been increasingly questioned over time, particularly in the wake of Japan’s prolonged experience with ultra-low interest rates and its ensuing failure to encourage the growth of private sector leverage. Nominal interest rates remain very low in advanced economies, but there is considerable variation on inflation-adjusted measures on a cross-border basis. Real interest rates remain high in Japan due to deflationary expectations, despite the fact that prices have ceased falling. It was the persistence of deflationary psychology and high real interest rates that consequently produced a prolonged corporate balance sheet recession, where the main objective was to pay down debt. Risk-taking endeavours, such as capital spending, were, therefore, off-limits during this period. Despite having much healthier balance sheets, Corporate Japan continues to sit on a mountain of cash, equivalent to 48% of GDP. Meanwhile, US companies also continue to operate with high levels of liquidity. The willingness to use leverage during the current cycle has, however, been somewhat higher in the US vis-à  -vis Japan. There is also aShow MoreRelatedHow Does Cracks Appear Within The Fomc s Unity Essay1606 Words   |  7 Pagescase for a higher policy rate had recently strengthened, Fed Chair Yellen has flip-flopped and sided with the dovish members of the Federal Open Market Committee (FOMC). Her credibility as an effective communicator for the entire FOMC has, therefore, been compromised. Additionally, there are now clear signs of rising dissent amongst FOMC members, something which financial markets will have noted. The 20-21 September policy meeting released updated economi c and federal funds rate projections and theyRead MoreThe United States Federal Reserve1604 Words   |  7 PagesThe markets in a post-QE world: What you need to know The United States Federal Reserve has been conducting open market operations in the financial markets since 2008 in order to drive down interest rates and promote economic growth following the 2007-08 financial crisis. The subsequent recession, dubbed the Great Recession, destroyed $19 trillion in household wealth and nearly 9 million jobs. The highly controversial quantitative easing (QE) program, which refers to the process of introducing newRead MoreAnalysis Of Warren Eisenberg And Leonard Feinstein Founded Bed Bath Beyond ( Bbby )2329 Words   |  10 Pagesdifferentiation benefit over the competition. Founder’s strategic focus on creating good customer experience resulting in high productivity and decentralized BBNY store operations were some of the key reasons BBNY enjoyed high margins on its profit and low cost structure. Since BBNY went public in 1992, BBNY was a Wall Street’s darling stock and was favored by investors over other retail companies. BBNY stock wa s trading at $37 per share at the beginning of year 2004, an impressive 118% gain over itsRead MoreFed Policy : Financial Markets And The Real Economy Collide1725 Words   |  7 Pagesinflation remain the areas of focus, in particular any potential signs of wage pressures. There will be no increase in the federal funds rate at the 27-28 January FOMC meeting. An update of the economic and inflation outlook will be released at the 17-18 March gathering. The FOMC has, therefore, plenty of data in the interim to analyse as to whether last month’s policy rate lift-off was justified. Despite the rise in volatility in financial markets, the Fed appears to be sticking to its baseline outlookRead More The Wealth Effect Essay3894 Words   |  16 Pagessurges in value for a sustained period of time, such as the stock market in the 1990s, people feel flush and are willing to spend some additional money, perhaps by buying a fancy car or by taking a more expensive vacation. A good number of Wall Street analysts blame the wealth effect for todays negative savings rate. Declining stock prices affect firms in several ways. First, lower stock prices, especially induced by profit warnings, increase shareholder pressure on managers to cut costs by layingRead MoreSocial Responsibility And Corporate Responsibility1165 Words   |  5 PagesSocial responsibility should be important to businesses because it shows consumers and the media that the company takes a serious interest in doing what is right. These issues may be spread locally, nationally, or globally and could impact the health and wellness of customers and employees. Implementing a good social responsibility policy can impact buying decisions for consumers wanting to make purchases from an ethical company. Building a trustworthy reputation takes time, and effort, and isRead MoreThe Collapse Of The Financial Crisis1766 Words   |  8 Pagescould point to the single biggest cause of the 2008 financial crisis, I would argue it was the complete deregulation of the financial industry. Everything e lse that contributed to crisis was a result of financial deregulation. These include: low-interest rates, sub-prime mortgages, securitization—collateralized debt obligations (CDOs) and credit default swaps (CDSs), rating agencies, and insurance companies. A thirty-year period of financial deregulation began in the early 80s, and continued all theRead MoreQuantitative Easing Paper6543 Words   |  27 PagesNov.06.2012 Ruixuan Ding Corporate Finance Quantitative Easing Paper Introduction United States confronted serious disorder in financial markets and steep declines in overall economic (Williams 2011) after 2007 financial crisis. The financial crisis in 2007 and its subsequent negative effects greatly challenge the conventional understanding of recession and available monetary policies to handle it. The US and global monetary authorities have been criticized for the excessively expansionaryRead MoreAig and the Financial Crisis1972 Words   |  8 Pageswas the chairman of the Federal Reserve Bank to. Alan Greenspan created leverage by allowing the Federal Reserve to hand out loans for only one percent of interest (Davidson). The reasoning behind his decision was due to the attack of September 11 in 2001, and the internet bust. Greenspan thought by lowering the interest he might be able to boost up the economy in those difficult times. Companies on Wall Street saw the cheap credit and borrowed tons of money to make deals so they can have a huge profitRead MoreCa pital Structure Of A Company2836 Words   |  12 Pagescommon stock, preferred stock or retained earnings.Short-term debt such as working capital requirements is also considered to be part of the capital structure. Some companies could be all-equity-financed and have no debt at all, whilst others could have low levels of equity and high levels of debt. The decision on what mixture of equity and debt capital to have is called the financing decision. The financing decision has a direct effect on the weighted average cost of capital (WACC). The WACC is the

Analysis Of Yayoi Kusama At The Phoenix Art Museum

The art piece â€Å"You Who are Getting Obliterated in the Dancing Swarm of Fireflies,† by Yayoi Kusama at the Phoenix Art museum, is a pitch-black room with mirrors lining the walls and black granite flooring and ceiling. Hanging from the ceiling to the floor are black cords three inches or so apart with multiple LED lights attached to each cord, which change to a new color scheme every two or so minutes and flicker on and off. When I first walked into the room the lights were all red, and by the time I exited they had shifted from red, to green and red, to blue and purple, to blue and green, to blue, and repeated again. The room is small, and is only about a 15 feet by 15 feet square space with one entrance and one exit. Although the room is†¦show more content†¦I also got the feeling that the artist created this room to let people live a fantasy and escape from the real world that was just on the other side of the mirrored walls. Now eight years later, my first reaction to the piece was completely different. I felt the room represented infinity and space. The piece is titled, â€Å"You Who are Getting Obliterated in the Dancing Swarm of Fireflies,† and while standing in the room I felt obliterated. I felt so insignificant standing in a room surrounded by a swarm of lights that seemed to go on for eternity, and I got the feeling that the piece represented how big the world is and how little we are in it. This was scary at first because most people are afraid of feeling insignificant and coming to terms with how small of a piece humans are in the universe was difficult, but in that moment I was forced to think about obliteration and infinity. However, the changing color scheme of the lights made me feel calm and at will my thoughts. I got the similar feeling that I did when I was 11, and I felt the piece was made for people to enjoy in that moment. I thought the artist was trying to represent that everyt hing in life is here and now, and that is what is important. As a species we always try to look beyond things and look farther into the future, but as the lights show the things in the distance are hard to see and only what is close by can truly be experienced

The Great Gatsby By F. Scott Fitzgerald - 957 Words

The story The Great Gatsby occurs within the limits of Long Island, New York, in the summer of 1922. 1922 was the era of perished moral values, distrust, greediness, and an unfilled search of happiness. F. Scott Fitzgerald author of this novel introduces many characters who, ultimately, are in search of the American Dream. Nick Carraway, the narrator, goes to New York in hopes of learning about the bond business. Nick hopes that one day become rich. He lives in West Egg were the â€Å"new rich† reside. Jay Gatsby is Nick’s neighbor. Gatsby is admired by Nick due to the fact that Gatsby is young, rich, and handsome. Gatsby was always aspiring to leave his old life of poverty behind, and got the opportunity when he met Dan Cody. Dan Cody was a wealthy old man that saw how ambitious Gatsby was and hired him as an assistant. Gatsby was able to get connections through Dan Cody, and made his money as a bootlegger. East Egg which is the place where â€Å"old rich† resid e. Here resides, Tom Buchanan, who is a dominant, unfaithful, arrogant man who went to school with Nick. Daisy, Tom’s wife and Nick’s cousin. Jordan Baker also resides in East Egg. She is a professional golfer and is friends with both Daisy and Tom. The Great Gatsby also shows many symbols representing or having ties with his famous American Dream. One of the main symbols is the green light that Gatsby is always looking at. This light first appears in the beginning of the book when Nick see’s Gatsby standing on his WestShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to laun ch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

Muet Free Essays

Extracurricular activities are a good chance for every student to improve himself/herself in many different ways. These activities are offered by educational establishments, but they are far more interesting than common lessons. In SMKPJ, the MUET drama festival had became one of the compulsory activities for all the Lower Six students. We will write a custom essay sample on Muet or any similar topic only for you Order Now As one of the participants in MUET drama festival, I strongly agree that the MUET drama festival should be made as a yearly event for the Lower Six students. The MUET drama competition had contributed many benefits to the students. Drama competition is a tremendous way to build confidence. By overcoming innate fear of speaking in front of others, they are stepping outside of your comfort zone in a very healthy way. The skills you acquire translate to increased confidence in the their life as well as improved communication skills with others. If the ‘old one’ suffered from doubt and anxiety, they will find it gradually replaced by a new self image. In this one they will see themselves standing tall, talking easily and communicating well. Besides that, the involvement in the group activity and interaction with other people develops students’ socializing skills and they become more open with people. Putting themselves forward makes it easier for you to meet others. The increase in sociability which is a crucial ability for personal development and an important criteria for job interviews in their future. People’s ability to make friends or to become a part of a group promotes self-confidence and creates a better atmosphere of liability among people. Moreover, the drama competition requires students to embody various characters with situations, personalities and life style which vastly different from the student’s own. In order to portray the character realistically, students have to find ways to relate themselves with the character. This practice of putting themselves in someone else’s shoes enhances students’ ability to empathize with people in their personal lives and promotes compassion and tolerance for others. Furthermore, participating in drama competitions requires great reserves of imagination. The drama requires students to make creative choice, think of new ideas, and interpret familiar materials in new ways . It is a fun way of challenging students to think quickly, to act on impulse and to react to their surroundings. The consistent practice of using their imagination can translate into success at other art forms as well as creative problem solving skills. As Albert Einstein said,† imagination is more important than knowledge. † Last but not least, through drama, students learn different forms of communication which help in developing language and communication skill. They are encouraged to express themselves both verbally and through facial expressions and body language. It improves the voice projection, articulation of words, fluency with language and persuasive speech which is key to making them better and more effective communicators. Subsequently, the listening and observation skills are developed through the process of rehearsing, performing and even being an audience which other groups were performing. In conclusion, it is important that the MUET drama festival should be continued organized and make it as one of the traditions of SMKPJ. I hopes that not only the Form Six students but the whole school includes all the students and teachers should give their supports to the drama festival. Thus, the MUET drama festival can be held successfully every year. How to cite Muet, Papers

Organizing Product Innovation in Financial Services

Question: Discuss about the Organizing Product Innovation in Financial Services. Answer: Introduction This literature review has discussed and analyzed different topics that help to identify the answers of the research questions. Each topic of the literature review has formed the hypotheses by considering the main question. Mainly four topics have been formed. The first topic has discussed on the financial performance of AMP Limited based on the financial statements in different years. The second topic in the literature review has discussed on the types of services of the company. The third topic in the literature review has tried to identify whether the use of ratios is helpful while taking the decision of purchase of share and assets of a company. The last topic of the literature review focuses on identifying the contribution of AMP Limited in the overall economy of Australia. Topic 1: Comparison of financial statements of AMP Limited to understand the financial performance of the company. Key word: Financial statements H1: The financial statements of the company are disclosing the positive performance trend Strength of the topic: The financial performance trend of AMP Limited can be understood. Weakness of the topic: This topic does not provide any clue regarding the accounting procedure of the company. AMP Limited is a financial services providing company, which is operating its business in the market of Australia and New Zealand since 1849 (Amp.com.au 2016). If the financial statements of the company are analyzed and compared for the last five years, then it can be identified that the performance of the company was bit fluctuating in the last five years. The main components of the consolidated income statements of the company for last five years can be seen in the below table: Components 2011 (In million $) 2012 (In million $) 2013 (In million $) 2014 (In million $) 2015 (In million $) Revenue 5785.954 17513.508 17846.265 14354.56 10238.911 Net income 699.971 730.118 596.266 720.99 708.394 Diluted EPS 0.27 0.26 0.20 0.24 0.24 (Source: Amp.com.au 2016) The above table is clearly disclosing the fact that in the year 2011, the revenue of the company was $5785.954 million, which has increased in 2012 to $17513.508 million (Amp.com.au 2016). This indicates that in 2012, the financial performance of the company in context to revenue has increased more than $10000 million (Amp.com.au 2016). The increased trend has been maintained by the company in the year 2013, but in 2014, the revenue of the company decreased to $14354.56 million and again in 2015, the revenue of the company decreased to $10238.911 million (Amp.com.au 2016). These amounts of the revenue of the company are disclosing that the financial performance of the company was fluctuating in last five years. The same thing has happened in case of the net income of the company (Robinson et al. 2015). The net income of AMP Limited was high in the year 2012 and again in 2014. In the others three years it was low. From 2011 to 2012, the net income increased; in 2013 the income decreas ed, again in 2014 it increased and again in 2015 it has decreased (Amp.com.au 2016). On the other side, the diluted EPS of the company has decreased from 2011 to 2015. Therefore, in the comparison of the consolidated income statement of AMP Limited, it can be easily said that the performance of the company was not in increasing trend, rather it was fluctuating (Amp.com.au 2016). In order to understand the financial performance of the company, it is also important to analyze and compare the statements of consolidated financial position of the company. The following table is useful in that case: Components 2011 (In million $) 2012 (In million $) 2013 (In million $) 2014 (In million $) 2015 (In million $) Total Assets 110,290 118,751 118,209 109,987 101,819 Total Liabilities 103,393 111,220 111,031 103,311 95,610 Total Equity 6,829 7,434 7,178 6,676 6,208 (Source: Amp.com.au 2016) In the above table, it can be identified that the total assets of the company has decreased in the year 2015. Moreover, the amount of total assets of the company was lowest in the year 2015 and highest in the year 2012 (Amp.com.au 2016). It can be said that the amount of assets of the company was also fluctuating and in 2012, the performance of the company was better than the other years. However, at the same time, it is also true that in the year 2012, the total liabilities of the company was also high than the other years (Amp.com.au 2016). The amount of liabilities of the company was lowest in 2015. On the other side, the total equity of the company was again in fluctuating trend in last five financial years. In 2011, the total equity of the company was $6829 million, which increased to $7434 million in 2012 (Amp.com.au 2016). Again in 2013, the total equity of the company decreased to $7178 million and after that the amount of equity continuously decreased in last two years (Amp. com.au 2016). The cash flow statement is another important financial statement that must be compared while analyzing the financial performance trend of the company in different years. The cash flow statements of the company disclose the below amounts in last five years: Components 2011 (In million $) 2012 (In million $) 2013 (In million $) 2014 (In million $) 2015 (In million $) Net operating cash 811 933 761 885 978 Net investing cash (238) (1,254) (4,699) 2,086 (4,476) Net financing cash 689 40 1,949 343 121 Cash at the end of the year 9,436 9,171 2,606 2,920 2,882 (Source: Amp.com.au 2016) The above table is disclosing the fact that in case of the operating cash flow, the performance of AMP Limited was better in the year 2015. However, in case of the investing cash flow, the performance was better in 2011 and in case of financing cash flow, the performance of the company was better in the year 2013 than that of the years (Amp.com.au 2016). If the net cash at the end of the year is considered for comparison, then it can be said that the performance of the company was better in 2011 and lowest in 2013 (Amp.com.au 2016). The net cash inflow of the company has started to decrease since 2013, though in 2014, the net cash inflow increased bit but in 2015, it again decreased (Amp.com.au 2016). Topic 2: Which types of services the concerned company provides to their customers? Key word: Financial services H1: The financial services that the organization is providing to their customer is beneficial for their betterment Strength of the topic: The different types of service the company provide can be evaluated Weakness of the topic: The detailed information like terms and condition of these services cannot be evaluated. The AMP Financial company provides personal banking, home loans, super--insurance and retirement advice to their organization. The keyword here is the financial services that the concerned organization is providing to their customers. Nejad and Estelami (2012) define the financial service as the approach for management of money and they play a crucial role in the development of the organizations economy and nations financial growth. It also signifies the utilization of the clients money in an efficient manner so that they get the best benefit from it in their future. Vermeulen (2013) stated that personal banking is nothing but a provision of a wealth of services from the financial institution to the individuals. Personal Banking comprises of services like savings and checking accounts, credit card services and a variety of lending options like mortgages, personal loans and lines of credit. Sinkula and Lawtor (2015) moreover depicts that in recent times, the financial institution also a=utilizes the internet technology for better functionalities of the baking procedures. It allows every individual to view and interact with accounts online, access automated teller machines (ATM) around the world and make transactions and deposit through net banking via their smart devices. In the context of the home loans, it is the monetary support that an individual borrow from a financial institution in order to purchase a house. Ennew et al. (2014) furthermore quantified that that money that the financial institutions lend to them is issued against the property/security and the institutions possess a conditional ownership over the property. Vu et al. (2015) explain that there are several types of home loans like home purchase loans, home improvement loans, home extension loans, bridge loans, home conversion loans, land purchase loans and home construction loan. An individual takes Home purchase loans for purchasing a new home; while the improvements loans are taken with the i ntention of renovation or repair of the home with the help of home contractors (Liu and Roca 2015). Engel (2016) besides added that home extension loans signify the financial help taken by an individual for the expansion of an existing home like constructing an additional room or floor on the terrace. Bridge loan is a short term loan that is taken when a borrower intends to sell their old homes and looking for a new one. Koku and Jagpal (2015) depicted that bridge loans help the borrower during the interim period and the limitation of the loan ends when the individual found enough monetary by selling the previous resident. The financial institution also provides home conversion loan that is to lend money to move to another home while they have taken a loan to finance his current home. This type of loans allows the borrower to transfer the existing loan to the new home. Culp (2013) explains the procedure in these types of loans and that is the new loan allows the user to pay the previous loan and the then again applying for the new one for their new homes or resident. Furthermore, the land purchase loan and the home construction loan highlight the type of loan taken to purchase a land for construction--investment purposes and to construct a new home respectively. Helman et al. (2014) highlight the importance of another beneficial service that is offering retirement plans and investments. However, the retirement plan varies according to the economy of the nation and thus retirement plan for financial institutions varies. Bodie et al. (2014) moreover portray that some financial institutions often have penalties on the drawing of money from such account. The prime reason behind that is these institutes ensures that the funds remain in the market longer and can service benefit to both the individual and the financial company. The company has the benefit to contribute to the nation's economy while the investor maintenance themselves with effective monetary support after retirement with less reliance on government programs (Brown et al. 2015). In addition to that, it provides tax advantages for retirement savings and the financial companies pay the money to the investor on a periodic basis similar to employment pay cycles upon reaching retirement age. Lastly, Sakalova and Krcova (2016) states that financial company oftenprovide a guarantee of compensation for specified loss, death in return for payment or for damage of a specified premium and this process this referred as taking insurance for the longevity of that asset. Moreover if an employer is making any super contributionsthrough their default super fund it is likely that they will get the benefit to negotiate some monetary cover for the financial banks. These super services comprise of services like life insurance, income protection and total and permanent disablement (TPD). Purves (2015) depicts that the life insurance allows a sum of money in case the investor die or become terminally ill. The income protection signifies the approach, where the financial company pays a certain portion of the money like 75% of the present income of the person during the time the person is not able to do work and earn their living. It contains some condition like this income protection schem e provides cover for different periods that varies on the ability of the person. Purves (2015) also explains the concept of total and permanent disablement (TPD) and stated that in case a person is suffering from a disability that prevented them to ever working again, financial institution help them financially. Thus, it can be said that the concerned organization helps the people effectively with their services and ensure heir future with effective money planning. Topic 3: Identifying whether it is better for AMP Limited to purchase the shares and assets of the other company and ratio use in accounting Key words: purchase of shares and assets, use of ratio H1: Purchase of shares and assets of the other company is better when the financial performance of the other company is analyzed through ratio. Strength of the topic: The use of ratio analysis in taking financial decision can be understood Weakness of the topic: This topic does not provide any information about the financial performance of AMP Limited. Swain and Dutta (2015) stated that while taking any kind of financial decision like, purchase of shares and assets of any company, it is important to analyze the financial performance of that company with the with the help of ratio analysis. On the contrary, Ball, Li and Shivakumar (2015) stated that ratio analysis is a measurement method, which is based on historical data; hence it is not useful taking the future decision on the basis of the past data. However, ratio analysis is the easiest and time saving way of analyzing the financial performance of a company (Dung 2016). In order to take the decision regarding investment, it is important to identify the performance and values of the shares and assets of the other company in the current market. If the values of shares and assets of the company are higher than the values of the shares and assets of itself, then it is profitable for the company to invest in the shares of the other company (Weygandt, Kimmel and Kieso 2015). For example, the current value per share of AMP Limited is AUD 4.85 and the value per share of Australian and New Zealand Banking Group is AUD 29.78. These share values are indicating that the value of one share of Australian and New Zealand Banking Group is much higher than that of AMP Limited (Amiram, Bozanic and Rouen 2015). This means, the company can invest in the shares of Australian and New Zealand banking Group. On the other side, the values of the assets can be understood by checking the financial statements of the company. At the same time, while taking the decision regarding the purchase of assets, it is important for AMP Limited understanding the performance of the assets of the other company. This can be done through ratio analysis. Therefore, it can be said that AMP Limited can invest or purchase the shares and assets of the other companies if the values are higher than that of AMP Limited and for that ratio analysis is useful. Identifying the financial contribution of AMP Limited in Australia Key words: Financial contribution H1: AMP Limited has positive contribution in the Australian economy. Strength of the topic: This topic will help understanding the importance of AMP Limited in current economy in Australia. Weakness of the topic: This topic does not provide any information about the accounting technique of the company. As per the current data related to the economic growth of Australia, it can be stated that the economic growth rate of the country has declined (Industry.gov.au 2016). The contribution of the banking or financial industry in the economic growth of Australia is much lower than that of mining industry (Moher et al. 2015). However, each year, the banking sector of the country contributed 40% of the total contribution of the service industry. The AMP Limited also works under the banking industry in the country. However, the financial performance of the company has declined in the recent years. Moreover, the company has failed to maintain steadiness in its financial performance (Harper 2016). This information is indicating that the company cannot contribute much to the GDP or economic growth of the country. However, in case of employment, the company has provided many opportunities to the people in the country. The company has provided employment opportunity to the 5400 people in the country (Amp.com.au 2016). This indicates that the company has contributed much to the employment growth of the country and in this point of view, the contribution of the company is much high (Chen et al. 2015). Therefore, it can be said that the company must emphasize on its financial performance so that it can contribute more to the growth of the country. Conclusion In this literature review, it has been identified that the financial performance of AMP Limited was fluctuating in the last five years. The company failed to improve its performance in the last few years. The financial statements of the company in last five years have clearly mentioned that the performance of the company was better in the year 2012 and the company performed at lowest level in 2015. At the same time, the literature review of the study has also identified that in order to purchase the shares and assets of any other company; the management of AMP Limited requires analyzing the values of the shares and assets of the other company. In order to identify the values and the performance of shares and assets of the company, the management of AMP Limited can utilize the ratio analysis technique. The study has also identified that the company has contributed much towards the employment in Australia, but the company has not contributed much in the GDP growth of the country. Reference list: Amiram, D., Bozanic, Z. and Rouen, E., 2015. 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